10,000 levels of Candy Crush and 2 trillion gameplays

March 22, 2022 | 11:30 am
Phil Howard, King

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    You can watch the video below. Let us know if you learn something new or useful by tweeting us @DataIdols.

    Keeping up with the demand for content from Candy Crush players takes cutting edge technology and research. It also provides amazing opportunities to learn about player behaviour from all the data collected. I’ll share a few ways King has invested in Data Science to create enduring fun player experiences.

    Speaker Bio: Phil provides technical leadership for analytics teams across King’s global offices. At King he has worked on diverse Data Science projects, from forecasting Customer Lifetime Value to content optimisation and AB testing new game features. He has spent the last 20 years working with big datasets to understand complex systems, from predicting flooding across the UK to playing quantum mechanical billiards.

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