Causality in a post-cookie world

November 22, 2022 | 3:58 pm
Callum Woods, Digitas
Share

Please complete the form to watch the webinar recording

    Thanks

    You can watch the video below. Let us know if you learn something new or useful by tweeting us @DataIdols.

    Today it is becoming more difficult to track the effectiveness of marketing interventions due to rapidly changing legislation that protects privacy, and recent historical events that make the past a poor predictor of the future. This talk outlines the perils of naively trusting machine learning based solutions to attribution and shows how causal learning can help businesses make data-driven decisions to navigate an opaque and unpredictable world.

    Mmm 🍪cookies!

    We use cookies to make your experience on this website better, and we have a variety to choose from. Use the toggles below to customise your selection or click 'Save my cookies' to get straight to the content.