Data Idols Event
Career Pivot Like a Startup
A one-hour expert talk, Belinda Whittingham and Willem Gous delving into…
Today it is becoming more difficult to track the effectiveness of marketing interventions due to rapidly changing legislation that protects privacy, and recent historical events that make the past a poor predictor of the future. This talk outlines the perils of naively trusting machine learning based solutions to attribution and shows how causal learning can help businesses make data-driven decisions to navigate an opaque and unpredictable world.
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