Causality in a post-cookie world

December 2, 2022 | 4:01 pm
Callum Woods, Digitas

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    You can watch the video below. Let us know if you learn something new or useful by tweeting us @DataIdols.

    Today it is becoming more difficult to track the effectiveness of marketing interventions due to rapidly changing legislation that protects privacy, and recent historical events that make the past a poor predictor of the future. This talk outlines the perils of naively trusting machine learning based solutions to attribution and shows how causal learning can help businesses make data-driven decisions to navigate an opaque and unpredictable world.

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