How (not) to Run a Consumer Side Experiment

August 16, 2022 | 8:30 am
Cecilia Chen, Deliveroo

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    You can watch the video below. Let us know if you learn something new or useful by tweeting us @DataIdols.

    In this session, we will talk about tips, lessons and particularities when running consumer side experiments, with a detailed discussion on the “intent to treat” technique, which is particularly useful when not all consumers in the experimental condition are in fact exposed to the treatment. The session is particularly useful to those who run consumer side experiments in their organisation or those who are new to the world of tracking and data logging.

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